The Importance of Instagram Followers and Why You Should Buy Them

These days, social networks are the new “public square”; the place people go to exchange information with each other, communicate with their friends and family members, consume entertainment and news, and more. Social media has changed the game with how the world connects with one another, does business, provides entertainment, and more.

What’s more, huge platforms like Facebook and Instagram have billions of active members, which means big things to someone trying to get their start in internet marketing.

Anyone who wants to find success with marketing online or becoming any sort of influencer on social networks such as Instagram should understand that success is found when you have a base of followers that can be converted into customers.

Looking for business and marketing success on Instagram can be doable if you think about the importance of followers on these social platforms and using them to your advantage.

What is so important about building up a strong following when you want to find sales through the photo-sharing social platform?

Take a deeper dive into the topic and learn what is so important about making sure you are working to get followers on Instagram, and how you can quickly get more. Hopefully, by the time you have learned more about this topic, you will be well equipped with the knowledge you need to increase your savviness and skills in the online marketing and social media scenes.

An Instagram Following Can Help Build Your Brand

Unless you have someone to market to, your business won’t get very far. You should make sure you have a loyal base of followers that you can put yourself and your products in front of so you can entice them to check it out. To get this done, you need to come up with a strategy for how you can start building awareness around your brand.

What should you be looking to accomplish when building up your followers? When you are trying to market on Instagram, your strategy should help you to achieve a few goals.

  • Greater amounts of sales

On Instagram, you can easily put yourself in front of people who are already interested in things relevant to your niche. If you want to convert potential eyeballs into paying customers on Instagram, you will need a follower base who are interested in products or services like yours, and those people might be more willing to buy from you if they think you are a quality page selling and promoting quality products or services.

  • More visits to your website

Another thing that promoting yourself on Instagram and building your following for is to bring about more traffic to your website. When you have a link to your website on your profile or in your posts, followers who are already checking you out might also wish to learn more about you by visiting your website.

  • Building awareness of what you are doing

Without followers, you can’t make sales. When you build up a loyal base of followers, those folks might also spread the word about your product or service to their friends and family, which could encourage other folks to check you out and potentially buy from you, as well. Get people talking about your business, and they might start spreading the word around and bringing you even more potential customers.

As you can see, there are some quality reasons to think about working to build up your follower list. On the internet, the more followers you have, the more credible your page will be, and people will take your profile much more seriously. This is simply the way social media works, and you can capitalize on it and find success by establishing your presence on the platform with a loyal follower count.

An Engaged Online Community is Priceless

Every savvy business owner knows that word of mouth is the most effective advertising option. When people like an experience they have with a company and genuinely enjoy the product or service, they will want to be able to tell someone about it. This is the value of building up awareness about your brand.

Think about it – people are going to take the word of someone they trust over a paid ad they saw online when it comes to the quality of a product, service, or brand. As an internet marketer looking to find success on Instagram, your main goal should be to build up a community around your brand who are engaged with you, because these folks will be the ones most likely to tell their friends about what you are up to.

How can you build up an engaged community around your profile on Instagram? While it can be a bit of a long process, it can be one you might be very glad you did when you have established a following. Try to make use of some of the following points while you work to build up your popularity on the platform.

  • Post quality, consistent content

People like original and unique content, and you can set your page apart by posting consistently good content. Whether it is photographs, inspirational memes, or video content, you can build up a following with well-produced and quality content that people will love to view.

Always try to keep quality over quantity if possible. People would rather see something well-produced and fleshed out rather than something that was obviously thrown together at the last second.

  • Communicate with your followers

People adore brands who engage with their customers. If you have anyone asking you questions or trying to engage with you on your Instagram posts, make sure you reply and engage back with them! Others will see that you like to engage with the community you have assembled around your page, and your marketing efforts could greatly benefit from this extra effort.

  • Use your relevant hashtags to get in front of the ideal audience

Hashtags are the way people find the stuff they want to see on Instagram. If you want to make sure you get in front of your ideal audience so you can market to them, you will want to research hashtags relevant to your niche and use them in your posts. This will help people find your posts, and your account, much easier.

Trying to do all of these steps in your Instagram marketing process, and just not seeing the success you would like to see? You do have another option that you might not have thought about before, and that is to simply boost your profile’s numbers by purchasing Instagram followers for your account.

Is Buying Followers a Legitimate Option?

While you might be sketched out at the idea at first, buying followers on Instagram is a completely legitimate option. While it is true that some websites claiming to sell followers might not be the best options, there are legitimate and trusted sources for purchasing Instagram followers if you would like.

Now, you’re probably wondering: Just how does it work? Well, it is quite simple. Trusted Instagram followers sellers are able to match accounts that are interested in similar content to yours and then deliver those followers to your account, giving your Instagram numbers a higher count. When you get them from a trusted vendor, you can be sure that they are real accounts that might even interact with your page and help encourage other Instagram users to check you out.

You can choose from plenty of legit sellers, and you also have a nice selection of payment options to select from. The biggest follower selling vendors have simple ways to pay, such as by PayPal, credit or debit card, or in some cases, even cryptocurrencies like Bitcoin.

You don’t need to worry about running afoul of Instagram’s rules, either – this is because legit sellers are able to deliver real accounts, while low-quality sellers deliver fake accounts and bots, which are what break Instagram’s terms of service.

Growing Your Business and Building Your Presence on Instagram

Ready to see what you can do to grow your business and find marketing success through social media platforms like Instagram?

To get more eyes on your content, more visitors to your site, and more buzz around what your business is doing, you should never discount the importance of your amount of followers to give your Instagram page more credibility and visibility.

With a loyal following around your business on Instagram, you can make it easy to get in front of all of the people you want to market to and show them exactly what you have to offer them. With quality content and a clear picture of what your business is all about, you should find it simple to attract people who might be interested in your page to your posts to see what you are all about. Hopefully, with a little work optimization, and relevant hashtagging, you will build yourself a great following and reputation on the world’s largest photo-sharing social network.

Top Digital Marketing Myths and Misconceptions Busted

Digital marketing, if done in the right way, can be fruitful to all businesses. However, there are several myths and misconceptions surrounding digital marketing that make individuals think twice on the same. But, those have no plausible facts to back them up, and are hence, irrelevant.

The following are some of those myths regarding digital marketing.

  • Too many social media platforms make digital marketing ineffective

Indeed there are too many social media platforms, but digital marketing needs all of them to deliver its fruits. Businesses may find keeping up with all of them an impossible feat, but they need to.

Each social media platform has its own type of users and target customers. To reach them, marketers need to advertise and promote their brand in all of these.

  • Digital marketing is a one-time investment

Numerous businesses believe that digital marketing is one-time investment. They think, initiating a campaign is the only thing they need to put money on so that it can churn profits forever.

However, this is not the case. To see continual business expansions, individuals need to constantly keep investing in it. Only then digital marketing can help in growing the business and create new customers.

  • You only need to invest in one platform

A popular myth about digital marketing says, businesses only need to invest in any one of these, i.e. social media, search engine, or mobile.

The truth is, they need to invest in all of them. Those who use search engines may not use any social media platform at all. Moreover, each channel provides an opportunity to target even a broader customer base.

  • Digital marketing does not work for all industries

Some companies don’t consider digital marketing as important for their respective industry.

While search engines can cater to every industry, social media can differ in this case. Many companies think that the only way they can reach their target audience is through a search engine and not social media.

However, no matter what sector a business caters to, they can proficiently connect to their prospects via Facebook, Instagram, Twitter, and others.

  • You don’t need to post contents regularly

Many individuals believe that having a website is all it takes to attract prospects, enhance brand visibility and hence, increase sales. Well, that’s not the case!

When it comes to digital marketing using SEO, regular content posting is of utmost importance. Only then would a website climb up in the search engine results pages. The more a website ranks higher, the more chance it will have to get the attention of users.

  • Negative reviews on social media do not matter

Many a time, a user may leave a negative comment on social media regarding a product they have used. Ignoring these types of negative reviews or comments can degrade the brand name of a business.

Rather, businesses should concentrate on addressing the issue customers face regarding the product. With a proper solution, customers will appreciate the brand for its genuine efforts and aid to its positive reputation building.

Now, you know the different myths and misconceptions along with the truths and facts surrounding digital marketing. With a professional digital marketer at disposal, your business can increase online visibility and flourish efficiently.

How Can Digital Marketing Work for the Enhancement of Startups?

Searching for a business in the yellow-pages in a telephone directory is a thing of the past now. With rapid advancement of technology and digital dominance today, finding every brand is a matter of few clicks for potential customers. Hence, in this online domain where small or medium brands compete with their bigger counterparts, it’s pretty challenging for startups to thrive.

However, the good news is – effective digital marketing can help promote a startup, that too at minimal budget. Proper strategy would build and convert leads, keeping customers engaged.

Still wondering how can digital marketing boost startups? Well, take a look at the below pointers.

Search Engine Optimization

Build an alluring website – check. But is the numbers of traffic way less than desired?

As there are so many sites of the same genre, to stand out among the competitors in the search results is not easy and does’t happen overnight. For that, relevant keywords and links need to be used strategically.

Search engine optimization will not only help startups have a better ranking and generate more traffic but also make the site seem trustworthy. Statistics reveal that SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods.

Prioritize on Creating Quality Content

Focus on content quality more than quantity. It keeps the potential customers engaged and increase chances of conversion. Unique, informative and innovative contents are still a goldmine for marketers as these encourage more interactions, building a loyal clientele base.

#Additional tip – Make sure your content is easy on the eye and adds some value to the audience. Also, nowadays, most web searches are done from mobiles. So, the content must be optimized for mobiles as even Google is instrumental for 96% of all smartphone search traffic.

Use Email Marketing

Even in 2018, email marketing remains an effective way of promoting services or product to the potential or existing customers. It has an outstanding Return on Investment (ROI), i.e. around 122% according to surveys.

Startups who can’t afford to miss any leads should definitely go for this as a well-crafted, crisp, commercial email can convince a lot of customers.

Target Social Media Platforms

Marketing agencies often shift their main focus on social media platforms as it is way easier and inexpensive to create as well as publish contents on social media. Informative contents mixed with a pinch of creativity can spark a lot of buzz there.

Most of the startups do not have the resources like big brands to invest heavily for social media promotion and ads. But they can show off their products, deliberately mentioning the USP to the audience. It would build anticipation as most users like new and innovative products.

Once you have a social media account set up (for example, Instagram), one of the first steps you can do is to buy instagram followers. This will help give your brand an increased brand size perception.

Wrapping it Up

Though with pay per click ads, you can reach your customers at the right time but do not fully rely on using this method as it may cause budgetary problems. Also, keep a close look at your rivals and try to learn from them. It would help build counter or impromptu strategies for maximum benefit.

As a startup, you should ensure effective digital marketing strategies to create a positive first impression of the product or service even before it hits the market. This would give an idea of how the consumers welcome the product and their feedback can also help in long-term growth.